Wines of Brazil Institute
Wines of Brazil Institute is a trade and promotion organisation dedicated to the international promotion of Brazilian wines. It operates as the export brand of the Brazilian wine sector and represents producers in global markets, with the aim of increasing awareness, market access and perceived quality of wines from Brazil.[1]
Background and organisation
The [[Wines of Brazil Institute]] functions in close cooperation with the Instituto Brasileiro do Vinho (IBRAVIN), the national body representing Brazil’s wine industry. Together, these organisations coordinate strategies related to exports, market positioning, education and international trade relations.[2]
The institute was established as part of a broader effort to professionalise and internationalise Brazilian wine, aligning producers with global standards and facilitating participation in trade fairs, tastings and promotional campaigns abroad.[3]
Objectives
The primary objectives of the Wines of Brazil Institute include:
- Promoting Brazilian wines in international markets
- Supporting exporters with market intelligence and regulatory guidance
- Enhancing the global image of Brazil as an emerging wine-producing country
- Encouraging quality improvements and regional differentiation
These goals reflect the challenges of positioning wines from a New World producer with diverse climates and production systems.[4]
Brazilian wine context
Brazilian viticulture is concentrated mainly in the southern states, particularly Rio Grande do Sul, with additional production in regions such as Santa Catarina and São Paulo. The country is characterised by subtropical viticulture, high rainfall and the widespread use of disease-resistant varieties and modern vineyard techniques.[5]
Brazil produces a wide range of wine styles, including still wines, sparkling wine—which has gained particular international recognition—and wines made from both Vitis vinifera and hybrid grape varieties.[6]
International promotion
The Wines of Brazil Institute organises collective participation in international wine fairs, masterclasses and tastings, often targeting markets in Europe, North America and Asia. These activities are designed to introduce Brazilian terroirs, grape varieties and production methods to trade professionals and consumers.[7]
Promotion also focuses on geographical indication development and communication, aligning Brazilian wine regions with international quality and origin frameworks recognised by bodies such as the OIV and the European Union.[8]
Economic and trade role
As Brazil’s wine exports remain relatively small compared to major global producers, the institute plays a strategic role in supporting exporters and navigating trade agreements, including those related to EU–Brazil relations. Wine exports are seen as a means of diversifying Brazil’s agricultural trade and adding value to domestic production.[9]
See also
References
- ↑ Wines of Brazil Institute, official website, https://www.winesofbrasil.com.
- ↑ Instituto Brasileiro do Vinho (IBRAVIN), https://www.ibravin.org.br.
- ↑ Anderson & Pinilla, Wine Globalization, Cambridge University Press, 2018, ISBN 9781108445687.
- ↑ Charters, Wine and Society, Elsevier, 2006, ISBN 9780750669788.
- ↑ PhD Jackson, Ronald S., Wine Science: Principles and Applications, Academic Press Inc, 14 April 2020. ISBN 9780128161180.
- ↑ Jancis Robinson, Jose Vouillamoz, Julia Harding, & 0 more, Wine Grapes: A Complete Guide to 1,368 Vine Varieties, Including Their Origins and Flavours, Ecco, 1 Nov. 2012. ISBN 9780062206367.
- ↑ Hugh Johnson, Jancis Robinson, World Atlas of Wine: 8th edition, Mitchell Beazley, 1 Oct. 2019. ISBN 9781784724030.
- ↑ OIV, “Geographical indications in the Americas”, https://www.oiv.int.
- ↑ Anderson, The Economics of Wine, Edward Elgar, 2010, ISBN 9781847201006.